Entertainment Marketing Sector

Entertainment sector marketing

Standing out in a crowded environment

Agency Inc has worked with a host of different companies in the broad entertainment space, including broadcasters, gaming companies, and hospitality providers.

Our responsibilities have included building websites, creating integrated advertising and digital marketing campaigns, designing on and offline sales support materials, and repositioning brands.

What could we do for you?

BID TV

a brand built on entertainment

TV auction channel, BID TV, asked Agency Inc to increase brand awareness and viewing figures.

We realized the need to focus on entertainment in addition to bargains in order to differentiate the BID TV brand against a growing number of competitors. Our approach was to encourage people to keep the channel on in the background. BID TV grew to become the biggest TV shopping channel in the UK.


bid tv

At The Races

introducing TV subscribers to live online content

At The Races is a British television channel owned by Sky, Arena Racing Company and 27 UK racecourses. They asked Agency Inc to develop a campaign to launch live online content to existing subscribers and new prospects.

Focusing on the festival season in the spring, we employed outdoor, press, experiential, digital and TV channels to convey a simple, engaging and memorable message.


At The Races

“A very creative agency who understand our sector very well.”

James Singer,
Marketing Director,
At The Races

Sodexo

creating a wow for corporate hospitality events

Agency Inc was appointed by Sodexo, one of the largest food services and facilities management companies in the world, on a retained full service basis in the UK.

One of our responsibilities was to develop integrated campaigns to promote their Christmas parties to corporate decision makers, reached through on and off-line ads, direct mail, and series of HTML emails, always supported by a themed micro-site. We also created stunning posters and window graphics to raise awareness amongst the local community, and carried the creative themes and identities through to the parties themselves. The Christmas audience grew 8% year on year.


Sodexo

“An excellent creative approach.”

Gary England,
Director of Sales & Marketing
Sodexo


Why choose Agency Inc?

Agency Inc is a highly creative, full-service marketing, digital and content agency that works with clients in multiple vertical sectors. Our breadth of experience enables us to bring fresh ideas and perspective to each brief, ensuring that our clients receive highly differentiated creative solutions in every case. We can help you to achieve your marketing objectives.

We have have worked with:
  • Sodexo
  • At the Races
  • Sky Television
  • Jockey Club Media
  • BID TV
  • Welsh Rugby Union Hospitality
  • Epsom Downs Racecourse
  • Picnic in a Box
  • Racetech
  • Rugby World Cup Hospitality
  • Royal Ascot Television

Please let us know if we can help
you with your next marketing brief.