Health

Outstanding work in health sector marketing

Agency Inc has worked with some of the leading health and care providers in the country, across private, public and charity sectors.

The scale of our responsibilities has stretched from brand repositioning and national advertising campaigns through to direct and digital marketing projects targeting niche audiences. In each case we’ve been able to apply our ‘Simple Matters’ philosophy, helping our clients to focus on what matters most, building brand engagement and appeal amongst customers and prospects.

What could we do for you?

Bupa

delivering a clear proposition in a crowded space

Bupa is an international healthcare company that serves more than 30 million customers.

Bupa Home Healthcare asked Agency Inc to develop a series of targeted campaigns, primarily focusing on senior level prospects in NHS Trusts and Clinical Commissioning Groups. We achieved a series of astonishing results from relatively modest marketing budgets, helping Bupa to quickly grow their market share in the Home Healthcare space. Agency Inc now manages the digital and direct CRM programme for Bupa Public sector.


“Agency Inc work quickly and creatively. The results are fantastic.”

Vicky Mills, Marketing Manager,
Bupa Home Healthcare

Nuffield Health

unifying identity for an evolving organization

Nuffield Health appointed Agency Inc to reposition their brand to reflect their holistic range of health service divisions and diverse range of audiences, including a broad consumer base, corporate customers, and medical professionals.

We pulled these disparate strands into a single, unifying identity and brand proposition, creating a set of values and guidelines for the group that would allow consistency and relevance at every touchpoint. We redeveloped all of the online and offline communications templates, launching a nationwide campaign through radio, press and digital channels, supported by a newly designed website and film content.

Nuffield Health group turnover increased by 15% in the year to £581m, with earnings improving by 9% to £70m, highlighting a strong performance in challenging markets.


 “Agency Inc have completely revitalized our brand.”

Audrey Lynas
Group Marketing Director
Nuffield Health

Leonard Cheshire Disability

friendly approach for a much loved charity

We were appointed by Leonard Cheshire Disability, one of the UK’s leading charities providing support to disabled people, to reposition their brand through all communications channels.

Having previously focused on local authority decision makers, Leonard Cheshire Disability contacted Agency Inc when they realised that their brand guidelines and communications were not well suited to end-users themselves, despite the fact that direct customers now have more choice and control over their care and service providers.

We developed a new set of brand guidelines with a softer, friendlier tone of voice, conveying personal care and service at the heart of everything they do.


“Agency Inc always seem to be able to find the right creative approach.”

Audrey Lynas, Head of Marketing,
Leonard Cheshire Disability

CS Healthcare

restoring brand confidence piece by piece

Specialist health insurer, CS Healthcare, appointed Agency Inc at a time when membership levels were declining.

We began by researching the customers, prospects, and former customers that had gone away, giving us a clear perspective to build the brand proposition around. A newly developed brand identity marked a break with the past, paving the way for new products and a much more confident tone to convey the benefits of membership.

The integrated activity, supported by a newly designed website, changed the fortunes of the company resulting in a 5.5% swing and a growth in policyholders for the first time in years.


 “Agency Inc have injected confidence and appeal into the brand. It just works.”

Russell Stephens, Director of Marketing,
CS Healthcare


Why choose Agency Inc?

Agency Inc is a full-service marketing, digital and content agency that really understands the sports & leisure sector, and can help you to achieve marketing success and results. Guaranteed.

Please let us know if we can help
you with your next marketing brief.