The central thought in our 2008 campaign for Royal Ascot was simple and bold – the world’s greatest race meeting staged at the world’s greatest racecourse. It was vital to convey this thought with all the style and elegance associated with the Ascot brand.

What we created was a strong and visually distinctive campaign that was executed consistently across a range of communications including posters, press ads, online banners and customer literature such as ticket wallets.

Ticket sales were up 9% compared to 2007, including a record-breaking attendance on the final day of the meeting. And, just as importantly for Ascot, press coverage has been very favourable.