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Companies House set itself extremely ambitious targets to shift behaviour to online filing from tradtional paper methods.
Our campaign was rolled out over 12 months through press ads, direct mail and digital channels via skyscrapers and expandable banners and email, driving small businesses, accountants and solicitors to a micro-site and demo of online filing. It featured dinosaurs made from Companies House paper forms, highlighting the archaic practice of filing by paper.
In just three months, there was a 43% leap in online filing – annual returns broke the 'majority barrier' for the first time, reaching 52.5% and recall of ads was 78%, 27% of whom were prompted to file online as a result. |
