Konica Minolta wanted to promote a new range of multi-functional laser printers to small businesses and home offices. 

We first warmed up resellers through DM, before addressing consumers through press ads and online banners. We followed with more informative communications, magazine inserts, SME-targeted DM and emails, all leading to a micro-site, where a Mini Cooper could be won. This let us capture data, while neatly linking ‘small and compact’ values to the printers.

Over 6,500 prospects left details, which helped resellers fill sales orders, pushing Konica Minolta up to second position in the UK market.