Owner of Brands Hatch, MotorSport Vision, enlisted our help to sell driving experiences at their race circuits around the UK as Christmas presents. Research said it’s blokes who do the driving, but women who make the purchase. Men, women and driving make a potent mix of stereotypes – fun to be had, which we did in spades.

We placed ads around a Grand Prix final to get maximum attention, in TV spots, national newspapers, women’s mags, web banners, targeted HTML emails, even toilet posters.

The campaign also included Young Drive, a driving package for beginner drivers urging parents to GET THEM TO DRIVE SOMEONE ELSE ROUND THE BEND.