Content specialists with a clear understanding of brand

Agency Inc is an integrated marketing agency that has been developing content marketing solutions for our clients for more than 10 years. We know how to write, design and create compelling content in a multitude of different formats according to customer preferences. And we know how to to build communications strategies to connect the right content to the right people at the right times, and for the right reasons.

Here are a few examples:

“We’re delighted.”

John Moule, Headmaster,
Bedford School


Content marketing

Bedford School

digital content with instant engagement

Bedford School is well known for its sporting excellence and facilities, but prospective parents are less familiar with the school’s considerable strengths and achievements in music, the arts and academic subjects. To address this perceptual barrier we produced a short series of viral films as part of a broader integrated campaign.

Using a combination of email and social media channels we launched the films to a known audience of parents, pupils and former pupils. Open and share rates far outstripped our expectations and the targets set. The digital content contributed to a wave of awareness that increased private enquiries and attendance at the Open Morning by 42% compared to the previous year, a record for the school.

“We’re delighted.”

John Moule, Headmaster,
Bedford School

“The films which Agency Inc produce are remarkably good quality.”

Chris Gaskell,
Marketing Director OPG,
ACCO Brands EMEA


Film production

Nobo

product demonstration content

Nobo, the market leading producer of white boards and display boards, asked Agency Inc to produce a series of films to demonstrate their new range, the Nobo Prestige boards and accessories.

Working with a restricted budget and timescales, we began by developing the storyboards, found and dressed a suitable location, cast a handful of demonstrators and extras, and got the job done in double-quick time. The resultant films are used to support channel and customer sales journeys across multiple countries and territories in Europe, The Middle East and Africa.

“The films which Agency Inc produce are remarkably good quality.”

Chris Gaskell,
Marketing Director OPG,
ACCO Brands EMEA

“You nailed the brief and fully understood the proposition.”

Gillian Huson, Marketing Manager,
M&G Investments


Film animation

Joint Investment Forum

teaser animation for financial advisors

We were appointed by four of the UK’s leading investment banks, namely Schroders, M&G, Gartmore, and BNY Mellon, to promote and drive registrations for the Joint Investment Forum (JIF) – a nationwide financial road show which enables the four groups to connect with their core customer base of Independent Financial Advisors.

Agency Inc delivered the brand and communications platform that has underpinned a hugely successful series of road shows for the last six years, a process which has included the development and positioning of a new brand identity, followed by integrated marketing campaigns to reach prospects, primarily through digital channels. We also created and animated the trailer films for use in emails, on the website, and during the roadshow events themselves.

“You nailed the brief and fully understood the proposition.”

Gillian Huson, Marketing Manager,
M&G Investments

“It’s a robust plan which will help to put us further ahead of our competitors in this sector.”

Chris Gaskell,
Marketing Director OPG,
ACCO Brands EMEA


Content distribution

Rexel

international dealer channel content strategy

ACCO Brands Corporation is the world’s biggest producer and supplier of office machines and products in the world, incorporating market-leading brands such as Rexel, GBC, Nobo and Kensington.

We were asked to build a content marketing strategy for Rexel to raise awareness and engagement with a range of high tech business machines. Our solution was based on developing high quality white paper content, supported by blog posts, video posts, and regular social media posts. The plan was also underpinned by a sophisticated cookie strategy, and a series of gated levels to ensure data capture for ongoing content targeting and distribution.

“It’s a robust plan which will help to put us further ahead of our competitors in this sector.”

Chris Gaskell,
Marketing Director OPG,
ACCO Brands EMEA