A multi-awarded direct marketing agency

Direct marketing has enjoyed a mini renaissance in recent years as marketing teams sometimes struggle to stand out in overcrowded digital channels. Agency Inc has fantastic credentials in this channel having been recognized for multiple awards for direct marketing for our clients in a host of sectors, including sports & leisure, health, technology, education, and the public sector.

Sometimes this activity is standalone, but the trick is normally to weave direct and experiential marketing into the fabric of an integrated campaign, with each channel being used to best effect to influence targets.

Here are a few examples:

“Agency Inc work quickly and decisively, and they just get it.”

Rob Wingrove, Head of Marketing, Rugby World Cup 2015 Official Hospitality


Direct mail

Rugby World Cup

delivering a staggering ROI

We created a three tier, single hit DM campaign to a B2B audience that had previously been unresponsive to sustained advertising, digital marketing, telemarketing, social media, and PR. The DM packs were all designed to beat the gatekeepers, and to reach their intended targets of senior decision makers, by conveying a sense of authority, importance and perceived value. It worked!

The campaign directly converted to £1.3m in sales revenue, equivalent to 32:1 ROI. It was also shortlisted for two prestigious awards in the direct marketing categories.

“Agency Inc work quickly and decisively, and they just get it.”

Rob Wingrove, Head of Marketing, Rugby World Cup 2015 Official Hospitality

“We’d love to endorse Agency Inc, were it not for our very strict privacy policy. Sorry, but you did a great job!”

Anonymous quote received from the client


Event marketing

Software client

an historic venue to present the future of data

A multinational enterprise software and data company, who wishes to remain anonymous, asked Agency Inc to create and manage a key event to launch a new suite of products to customers in London and across Europe.

We chose and dressed two venues, including the foyer of the Natural History Museum, providing the perfect backdrop and ambience for our client to announce an historic new product suite. A host of online and offline communications surrounded the event, ensuring maximum attendance and engagement with the audience over a sustained period of time.

“We’d love to endorse Agency Inc, were it not for our very strict privacy policy. Sorry, but you did a great job!”

Anonymous quote received from the client

“Excellent. You guys are great.”

Chloe Vaidya, EMEA Marketing Director,
Lookout


Experiential marketing

Lookout

raising awareness of mobile security

Lookout is a mobile security company that provides protection from malware and other threats to more than 75 million private individuals and enterprise customers around the world.

They asked Agency Inc to develop a flexible experiential marketing campaign that could be rolled out in towns and cities around Europe, or at conferences and exhibitions at short notice.

“Excellent. You guys are great.”

Chloe Vaidya, EMEA Marketing Director,
Lookout