Big Data – What Is It and How Can it be Used?
The mention of Big Data still begs the question: what is it? and how can it be used?
Read the full story…The mention of Big Data still begs the question: what is it? and how can it be used?
Read the full story…Some businesses view digital and traditional marketing in a black-and-white manner, a one vs. the other kind of way. It’s easy to side with digital, considering we’re living in the digital era, and it’s also somewhat understandable when some companies are sceptical and choose to keep their focus on traditional methods.
Read the full story…Virtual Reality graces us with a supply of reasons to get excited, even though the medium is still in its early stages.
Read the full story…There’s no denying the power of smartphones and tablets, as they were responsible for a significant shift in the way we do things, changing our online experiences and making marketers adapt to the new digital landscape.
Read the full story…With a growing list of reasons to get involved with behavioural marketing, the new technology certainly deserves its own space on our blog.
Read the full story…We like the guessing game and making our own predictions, be it about the World Cup or the Olympics…
Read the full story…It’s a big year for sport. With two of the world’s major sporting events taking place, we are going to bombarded with brands cashing in. But like 2012, with the Olympics and The European Football championships, the year was dictated by the it’s branding and design.
Read the full story…It’s hard enough to get traffic to a webspace as it is, so to keep them there is doubly important.
Read the full story…Digital, traditional, social, content driven, tailored, promotional, experiential… planning a truly integrated campaign to engage a target audience using the most appropriate mix of channels and touch points can be a daunting prospect.
Read the full story…Building on the successful BE PART OF IT communications platform, to elevate the campaign in 2015/2016, we adopted a new approach to emulating a fan’s experience of watching a live rugby Final.
Read the full story…In the past decade social media has exploded into our lives, and has continued to change the way we interact and communicate with each other on a global scale. But what’s this got to do with marketing? Everything.
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