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Agency IncAgency Inc
Agency Inc
Sep162016

Big Data

Big Data – What Is It and How Can it be Used?

The mention of Big Data still begs the question: what is it? and how can it be used?

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Consumers, Digital
Jul292016

Challenge of Integrating Digital and Traditional Marketing

How to Overcome the Challenge of Integrating Digital and Traditional Marketing in 2016

Some businesses view digital and traditional marketing in a black-and-white manner, a one vs. the other kind of way. It’s easy to side with digital, considering we’re living in the digital era, and it’s also somewhat understandable when some companies are sceptical and choose to keep their focus on traditional methods.

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Digital, Marketing
Jul222016

5 Reasons to Get Excited About Virtual Reality

5 Reasons to Get Excited About Virtual Reality

Virtual Reality graces us with a supply of reasons to get excited, even though the medium is still in its early stages.

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Consumers, Digital
Jul152016

Wearable Technology Is On The Rise

Wearable Technology Is On The Rise, But What Does This Mean for Marketing in the Future?

There’s no denying the power of smartphones and tablets, as they were responsible for a significant shift in the way we do things, changing our online experiences and making marketers adapt to the new digital landscape.

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Consumers, Digital, Marketing

Reasons to Get Involved with Behavioural Marketing

With a growing list of reasons to get involved with behavioural marketing, the new technology certainly deserves its own space on our blog.

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Digital, Marketing
May262016

Key Brand Marketing Trends in 2016

Key Brand Marketing Trends in 2016

We like the guessing game and making our own predictions, be it about the World Cup or the Olympics…

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Marketing
Mar252016

Key Brand Marketing Trends in 2016

Design That Shouldn’t be Overlooked in 2016

It’s a big year for sport. With two of the world’s major sporting events taking place, we are going to bombarded with brands cashing in. But like 2012, with the Olympics and The European Football championships, the year was dictated by the it’s branding and design.

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Design
Mar152016

Better User Experience

Best Practice For a Better User Experience

It’s hard enough to get traffic to a webspace as it is, so to keep them there is doubly important.

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Digital
Mar102016

Integrated Marketing Campaign

Five Tips for Planning an Integrated Marketing Campaign

Digital, traditional, social, content driven, tailored, promotional, experiential… planning a truly integrated campaign to engage a target audience using the most appropriate mix of channels and touch points can be a daunting prospect.

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Marketing
Feb32016

Be Part Of It

Premiership Rugby 2015/2016 BE PART OF IT

Building on the successful BE PART OF IT communications platform, to elevate the campaign in 2015/2016, we adopted a new approach to emulating a fan’s experience of watching a live rugby Final.

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News
Feb22016

Social Media Marketing

Social Media Marketing: What are the Benefits?

In the past decade social media has exploded into our lives, and has continued to change the way we interact and communicate with each other on a global scale. But what’s this got to do with marketing? Everything.

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Social Media
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