F5’s marketing materials for its channel partners were outdated, complicated, and increasingly ineffective. Not a good look for a cutting-edge tech company. Given that F5’s channel partners counted for around 60% of global sales revenue, they needed decent assets, fast. We created a one-stop marketing shop for partners that made things simple for them. It became the most downloaded partner toolkit ever, enabled 40X ROI, and won a B2B Marketing Award.

If you make things simple, you make things happen. We simplified channel partners’ marketing, giving them everything they needed to run their own campaigns.

“I have been thrilled with everything”

Joe Dotson
Partner Marketing EMEA, F5 Networks