F5’s marketing materials for its channel partners were outdated, complicated, and increasingly ineffective. Not a good look for a cutting-edge tech company. Given that F5’s channel partners counted for around 60% of global sales revenue, they needed decent assets, fast. We created a one-stop marketing shop for partners that made things simple for them. It became the most downloaded partner toolkit ever, enabled 40X ROI, and won a B2B Marketing Award.