ABB was known across process industries for its products and engineering expertise, but not as a digital transformation partner. In a market dominated by IT and consultancy giants, simply making the same transformation promises wasn’t going to change perceptions.
We focused on something ABB could credibly own: practical, real-world expertise. You think big, we get practical positioned ABB as the partner capable of turning digital ambition into action – combining digital capability with an understanding of how industry actually works.
In the first six months, online engagement increased by 200%, with 200,000 LinkedIn impressions and 300,000 film views.
“An outstanding brand positioning which sets us apart from our competition. It's already exceeding our targets.”
Irina Descharmes
Digital Marketing Manager, ABB Process Industries
