Industrial decarbonisation had become one of the loudest conversations in industry. Sustainability leaders didn’t need another reason to pursue net zero. They needed a credible way to get there.
We positioned ABB Motion around that gap between ambition and implementation. Drawing on original research across priority industries, we turned its expertise in energy efficiency and electrification into practical guidance tailored to the challenges customers were actually facing.
Your route from A to Zero gave ABB a distinctive position in industrial decarbonisation, generating 7.8m impressions and a click-through rate 40 times above target.
“Agency Inc did a great job of translating market insights and business realities into a compelling and clear story.”
Malgorzata Grudzien
Global Marketing Communications Manager
