A Smashing Encore



Champions Tennis at the Royal Albert Hall is the grand season ending finale to the ATP Champions Tour, where former Grand Slam Champions, World No.1’s and national icons compete in one of London’s most famed and iconic venues.  Agency Inc we’re tasked with creating an event identity, all the way from initial concept design through to delivery and implementation.



This event is not your average tennis event. There’s humour, flare, and most importantly it’s Tennis being played where Tennis doesn’t belong, a beautiful indoor music venue.



Our creative solution was to produce an eye-catching and colourful blend of the key elements of the event; Tennis legends at the Royal Albert Hall. The colours and images all take creative leads from the Royal Albert Hall interior, using strong vibrant colours, with the circular shapes used taking inspiration from the acoustic mushrooms that can be seen hanging from the top of the Royal Albert Hall ceiling.


The campaign successfully captured the imagination of the target audience, with tickets and hospitality being sold out throughout the events entirety. Running along side a programmatic buying campaign, the creative solution was used in advertising, outdoor, print and online channels.