Advice in a Jiffy

Joint Investment Forum

JIF 2013

Task

Agency Inc was chosen by four leading investment groups to develop the brand identity and creative campaign communications for ‘JIF’ the renowned Joint Investment Forum.

The Joint Investment Forum is a free event for Independent Financial Advisors that is collectively run by BNY Mellon, Henderson Global Investors, M&G Investments and Schroders.

Insight

Our audience are time poor and are presented with many options to hear from competitor investment banks. JIF needed to stand out from the crowd.

Solution

We developed a confident new brand identity, evolved from the previous logo to retain any existing brand equity. The new identity was then used as the basis for all outbound communications templates ensuring an immediate connection and recollection to JIF.

We created a set of brand guidelines and a set of communications templates to cover all channels, including emails, advertising, literature, and the roadshow exhibition stand itself. We also created a series of animated videos to build anticipation and interest in the speakers and topics to be covered in the seminar.

Results

The campaign delivered another successful year of well attended seminars across the 11 venues in the UK and Ireland, with all attendance targets beaten.

Jif 2013
Jif 2013
Jif 2013