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Chancellors Estate Agents

Chancellors

Task

To develop a series of tactical campaigns to engage geographically targeted prospects and customers for Chancellors Estate Agents, one of the country’s leading independent estate agency groups, including their London subsidiary, Anscombe & Ringland.

Insight

Marketing in the sector tends to be formulaic, rarely straying from images of picture-perfect houses, happy families, and honest looking estate agents.

Solution

For each campaign our objectives were to build brand awareness and perceptions, whilst driving traffic to the website. We developed eye-catching creative solutions and concise, memorable headlines appropriate to the whole mix of marketing channels at our disposal – utilizing online, press, 6 sheet posters, ticket gates, leaflets and digital display banners.

Results

We delivered a series of successful multi-channel campaigns.

“Chancellors is a highly respected brand servicing the upper end of the market. They understand the need to consistently communicate with their audience in a way that is in keeping with this positioning, and they’re prepared to take a few risks to stand out and maximise the effectiveness of their comms investments. We’re delighted with the results.”

Matthew Morgan
Chief Executive
Agency Inc

Chancellors
Chancellors
Chancellors