Christmas Parties

Sodexo

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Task

To appropriately position and sell Christmas party packages for Sodexo during the festive season at Ascot Racecourse.

Insight

Corporate organisers of Christmas functions are often overwhelmed with communications from a host of venues, all selling Christmas in a fairly traditional and predictable way.

Solution

We turned the focus on the live entertainment, created intriguing and exciting themes for each season, and avoided snow flakes and empty table settings.

The target audiences were reached through on and off-line ads, direct mail, and series of HTML emails, always supported by a themed micro-site. We also created stunning posters and window graphics to raise awareness amongst the local community, and carried the creative themes and identities through to the parties themselves.

Results

Over three consecutive seasons we were able to increase sales and beat all the response and booking targets which had been set.

“Each of the three Christmas campaigns that Agency Inc have created have been individually unique, and they achieve a great deal of standout from our competition. We frequently have customers saying that they noticed the striking imagery, or the quality of the advertising, or the Christmas brochure itself. Despite the economic situation last year, we were lucky enough to grow our Christmas audience again by 8% on the previous year, which I think was in no small part due to the excellent creative approach.”

Gary England
Director of Sales & Marketing
Sodexo

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