We were commissioned by Derwent, an established British art brand with a proud heritage, to carry out a root and branch repositioning of the brand and communications templates, starting with an exploration of the core attributes and international aspirations.
Derwent are one of the best manufacturers of artists pencils and products in the world, located on the shores of Derwent Water, where the very first modern pencils are believed to have been created in the 16th century.
Starting from the outside in, we refocused the product ranges and corresponding communications to cater for three priority audience segments, ensuring that Derwent’s superior quality was being conveyed in every space. A new strapline, and a clear set of brand guidelines have enshrined the vision and direction for the brand, re-energising the whole organisation for an ambitious period of growth.
As well as delivering the functional requirements of a brand book, we set out to inspire those responsible for it’s delivery by creating a bespoke set of highly crafted guidelines. The response has been fantastic, and the new brand will soon be launched to customers across the world.