Faster to the Finish


Agency Inc were asked by GBC to produce a suite of short product films to introduce the new range of Fusion laminators, in a growing market segment across EMEA.


Laminating important documents tends to be an infrequent task that is required at the end of a time critical, and occasionally stressful, writing and preparation process.


The GBC Fusion range proposition had to convey simplicity, quality and speed in order to resonate with our target audience. Working within a restricted budget we scripted, directed and produced six videos in a single day to cover the entire range. In order to accentuate the product benefits we used a rotating pedestal table and a jib camera crane, adding bespoke animated graphics in the edit suite to further substantiate the main selling features.


Retail and e-tail partners were provided with the films, enabling them to be used to surround their customer journeys in digital channels, and to support outbound marketing activity.

The videos were so well received that we were quickly asked to produce language specific versions for use across Europe, The Middle East, Africa and North America.