Informed Decisions

At The Races

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Task

To drive racing fans to At The Races web content. At The Races offers more free content than any other racing organisation, including an extensive video archive, exclusive previews, and tips.

Insight

Racing fans enjoy having greater knowledge than ordinary punters.

Solution

Our creative solution was to tell punters that ATR’s exclusive content is the best way to be as knowledgeable and informed as possible.

As part of an ongoing relationship, we were able to present ideas for a campaign to promote ATR’s content which was to be centred around the Cheltenham Festival in March and included ambient media to encourage awareness, interaction and registrations, guerrilla tactics and posters at the main rail station, as well as a ‘tipping booth’ outside the racecourse.

Results

A bold, mischievous and visually impactful brand campaign.

“A very creative agency who understand our sector very well, and always bring something fresh to the table.”

James Singer
Marketing Director
At The Races

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