Masters

Generali

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Task

Raise awareness for Generali Employee Benefits in the UK amongst brokers and multinational clients.

Insight

Brokers and client EB Directors need to trust in a brand before they will shortlist them. Size, financial stability and longevity are key.

Solution

With a limited media budget, we increased awareness quickly and communicated a global organisation with a well-established Italian heritage.

Results

In the first year after our appointment new business revenues rose 239% and continued to rise by 88% year on year. The broker event which we promoted was oversubscribed by more than 20%, leaving many attendees with standing room only at the back of the hall.

‘Agency Inc established a distinctive brand position for us in the UK and applied it across all media. We’re so pleased with the results that we wish to apply the lessons learned here to the rest of Europe.’

Heidi Thacker
Commercial Director
Generali Employee Benefits

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