Prime Property

Antony Roberts

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Task

To evolve the brand identity, marketing activity and all communications for this established and highly regarded estate agency network.

Insight

It’s never been more important for estate agents operating in the competitive international marketplace for London properties to ensure that their brands are perceived appropriately at every touch point.

Solution

We took the time to understand the culture and values that have underpinned the successful growth of Antony Roberts since it was first established.

It was clear that market knowledge and an incredible service ethic were the key components that motivated their client customers, which led to a high level of repeat business.

We developed a contemporary new identity, balanced with a strapline that recognised the heritage and enviable reputation that already existed. This was followed by a raft of marketing solutions and tactical ideas to engage and persuade prospects online, through press, and through direct channels.

Results

It’s been a very good year for Antony Roberts, with new head office and branch refurbishment programme now almost completed, and business levels steadily rising ahead of the market.

“Agency Inc are fast, friendly, and professional. They have a depth of creative talent running right through the agency.”

David Reed
Operations Director, Antony Roberts Estate Agents

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