Share the National

Aintree Racecourse

Main-header-Aintree

Task

To sell Grand National hospitality packages to businesses in the northwest of England.

Insight

The structure of a day at the races provides a perfect opportunity to build a deeper relationship with a client which isn’t possible with many other sports and hospitality options.

Solution

We mapped out the potential progress of the business relationship against the backdrop of the Grand National track, from small talk at the start through to shaking hands on a new contract in the finishing straight. And our campaign strategy was equally simple – a cost effective DM and email direct to local prospects, supported by a micro-site.

Results

We also romped home as a winner with our client thanks to a five times tracked ROI.

Main_image_Aintree_01
Main_image_Aintree_02
Main_image_Aintree_03