Simple, Fast, Productive


GBC asked Agency Inc to produce a single product film to cover the entire range of CombBind binding machines which had recently been updated for the European market.


Binding proposals and presentations is perceived as a fiddly task, often performed late at night or prior to an important meeting.


We presented simplicity, quality and ease of use. Only the most important product benefits were pulled out in order to keep the pace and interest levels up, and to avoid adding layers of complexity to the proposition.


A single, cost-effective 2 minute film was produced and supplied to all of the major Retail and e-tail partners, enabling them to support online customer searches, point of sale displays in store, and digital marketing campaigns.

Post-launch we began receiving requests to produce language specific versions for 11 additional countries across Europe, The Middle East, Africa and North America.