Stand and Deliver
As part of our ongoing responsibility, Agency Inc have been tasked by BUPA with developing creative ways to engage target customers at various exhibitions and conferences throughout the year.
Face to face events targeting NHS decision makers tend to lack creativity and stand out.
In response to our first brief for a flexible, modular exhibition stand which could be used throughout the year, our solution was to recreate a comfortable looking lounge to convey the proposition that home healthcare is sometimes best. Real props such as comfortable armchairs, a lamp and a rug completed the homely scene.
The second request came from both BUPA and Co-Op Pharmacies. The requirement was to design a joint exhibition stand for the CPC Conference. Our solution successfully blended two sets of brand identities to present delegates with a vision of a seamless transition and working partnership, from hospital to home, supported by a reliable supply from the pharmacist.
The exhibition stands were extremely well received by BUPA. They drew increased traffic and engagement from the passing delegates, ensuring they were left with a memorable message and association.
“The session was jam-packed and went really well and the stand looked really good! Really pleased with how it all went. Thank you for all your hard work on it.” Vicky Mills, Marketing Manager at Bupa Home Healthcare