Stand and Deliver!

Rugby Travel & Hospitality

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Task

We were asked to create a leaflet dispenser to be used in the hospitality boxes at Twickenham Rugby Stadium. These were to hold information about hospitality packages for Rugby World Cup 2015.

Insight

The day the dispensers were to be used was during an England Vs. Australia match, the next time these two teams meet would be in Rugby World Cup 2015 – we had a warm audience, receptive to the messaging.

Solution

The final concept selected was a large cardboard version of Twickenham stadium. The base of the unit held 15 USB sticks and was laid out like the team on the pitch. The USBs were branded, so highly desirable as keepsakes, and contained the information and details on all the available hospitality packages.

Results

There was a very high take up of the USB sticks on the day as well as the sales team then requesting them as sales collateral items..

“Agency Inc really care about what they do, and it comes through in the quality of their work and their consistently high service levels.”

Rob Wingrove,
Head of Marketing Rugby World Cup 2015 Official Hospitality

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