Tennis Classic at Hurlingham

Lawn Tennis Association

Task

This prestigious tennis event, which takes place in the green oasis of the Hurlingham Club in Fulham, needed to be rebranded to engage a high end target audience with a contemporary and relevant hospitality proposition.

Insight

Customers are attracted by the world’s leading tennis players as well as the elegant surroundings of this exclusive club in the heart of London.

Solution

Our creative solution was to visually blend the primary reasons to attend into a single, confident creative element, framed within a dynamic silhouette of a tennis player, with minimal supporting copy.

Results

The campaign successfully engaged our intended audience, ensuring that tickets and hospitality packages were sold out throughout, and building perceived value for next year’s event. The creative solution was used in advertising, print and online channels.