To encourage new customers to purchase product add-ons and upgrades during the ‘honeymoon period’ when they have just started using QuickBooks for the first time.
Most new customers are unaware of the benefits of additional product add-ons such as payroll, or the customer support services such as ‘live support’. A series of single-minded email propositions, automatically generated and triggered by use of the product itself and sent within the first two weeks of use maximises the conversion potential.
We developed a series of product and service-specific emails, each creatively adding extra characteristics and capabilities to the QuickBooks box.
The welcome series structure was so successful at up-selling and cross-selling that a second version was created specifically for new customers that had been introduced to QuickBooks via Barclays Bank’s small business support packs.