We’re Doing All White
Nobo is the market leader in premium whiteboards and accessories. To support the new catalogue ads and brochures, we also wanted to showcase the product range using video content as a way of bringing the features and benefits to life.
Research carried out by Nobo explored how customers were actually using whiteboards within their organisations, and what mattered most to them.
The key consideration being, if we treat business customers as sophisticated consumers we can significantly increase consideration and response levels.
We produced a suite of film for use across EMEA and Russia, that changed the emphasis from product features to customer benefits, using simple language, icons and clear colours to highlight ease of use.