Technically for Partners

F5 Networks

Task

In a world where selling application services is already complex enough, how do you convince re-sellers to be bold and challenge their approach to marketing?

 

Insight

F5’s partners needed guidance on how best to reach their market with a relevant message and new engagement strategies to better utilize social media, content marketing and digital channels.

 

Solution

Partners needed a one-stop-marketing-shop packed with integrated campaign assets and the strategic guidance to deploy them. Within a week of launching, the toolkit became the most downloaded partner asset ever, breaking all company records. To date, it has returned 16x ROI and has contributed to over $2 million USD of pipeline sales. Flushed with the success, F5 have submitted the campaign for several prestigious awards.