Our Promise

Regardless of your brief, audience or requirement, we promise to deliver:

  • Fast, friendly, & professional service. Every time.
  • Strong creative solutions to engage your target audiences.
  • Leading edge digital, social & content solutions.
  • Our commitment to beating the targets and KPIs set.
  • Experience, balanced with a forward thinking perspective to capitalize on the latest media, technology and creative opportunities

You are awesome!

Ginny Follen,Channel Marketing Manager EMEA, Good Technology.

Our Philosophy

We like to keep things simple, because simple messages jump into our brains quicker and stay much longer. But to get to simple requires a really good understanding of the complex, which is odd, but also fortunate, as it’s how we earn our livings.

Think about all of the great campaigns that have grabbed your attention in the last couple of decades. Any really complicated ones in there packed with reasons to consider the brand in question? Thought not.

We have a formula for unlocking simplicity that works. And it’s unsurprisingly simple.

We offer a genuinely integrated team that have the experience to understand what matters most to your audiences. And we develop creative solutions and strategies to work across the most appropriate mix of channels and touch points to engage and persuade your audiences according to your objectives. In fact we find the whole thing, well, quite easy.

And because easy means quick, and quick means less billable hours, we also offer remarkably good value to our clients that range in size from multinationals to small local businesses.

We try to ensure that within the context of each brief all of our solutions are. Simple, Radical, Effective.

Our People

We’re a team of perfectionists, but we also work very quickly. We set high standards for everything we do, largely because of personal and collective pride, but also because we know that we’re only as good as our last piece of work. We’re good, but we’re always striving to do better.

Our principals

Matthew Morgan

Chief executive officer

Lucy Allen

Managing Director

Matt has been an agency man for more than 20 years, having also gained some valuable client-side perspective and experience, when he was fresh out of Durham University and ready to change the world, as a Brand Manager for a multinational glass firm.

He’s worked for a couple of big agency groups as a senior suit and has been the strategic lead to a host of blue chip clients including IBM, Sony, Tesco, HP, O2, The Welsh Development Agency, Blackberry, The AA, and The Ordnance Survey.

In early 2000 he was promoted to the board of an integrated agency in Knightsbridge that looked after high profile clients such as Sky and Tiscali. In his first year as MD, he oversaw a tripling of agency turnover, prompting Marketing Magazine to report that they were the fastest growing agency in the UK.

It was during this time that Matt forged a ridiculously successful working relationship with a Creative Director called Peter Allen. The pair of them left to start Agency Inc in 2003 after delivering two more years of record growth.

Matt is married with two lovely kids. And in spite of overwhelming evidence to the contrary still believes he can play rugby, cricket and golf to a near professional standard.

Starting 20 years ago in a creative role, Lucy worked with leading cosmetics brands Clarins, Lancome and Thierry Mugler and within automotive for Honda Motors.

Whilst working at previous agencies from 2004 Lucy headed the account management teams responsible for IT Vendors such as Microsoft, Citrix, Juniper Networks, Kingston Technology and VMware, various distributors and resellers in the B2B arena. Within B2C Lucy’s past experience at previous agencies has covered a broad spectrum of clients from England’s largest heritage fabrics and wallpaper manufacturer, Colefax and Fowler, to the music streaming company Spotify.

Jean-Paul has been an agency man for 17 years working for a breadth of integrated agencies in London. Prior to joining Agency Inc in 2009 he worked with longstanding clients in the technology, transport, automotive and financial services sectors – including Sony Computer Entertainment, Transport for London, Ford Europe, Black & Decker, Salter, Nationwide Building Society, RBS and Maersk Shipping.

He’s a proud father of twin boys and a daughter, all of whom he is patiently training in the ways of the Jedi. He’s lived in Twickenham, south-west London, all of his life, which explains why he’s a committed season ticket holder at nearby Manchester United.

Steve Barton

Social Media Director (non-exec)

David Downing

Senior Planner (non-exec)

Karl Heasman

Chairman (non-exec)

Our Team

Steve Barton arrived in London in 1990 when OgilvyOne transferred him from New York. Since then, he has managed international communications and developed award-winning strategies for blue chip companies including Microsoft, Save the Children, Compaq, IBM, Kodak, Holiday Inn and Unilever.

After setting up and running successful communications agencies in London, including Jones Mason Barton Antenen, Leonardo and Keevill Barton Kershaw, Steve returned to Ogilvy in 2008. There he is Global Brand Partner on Zurich Insurance looking after their online communications.

Steve is a director of word of mouth marketing company Advokator. In 2007, he was elected president of the UK Word Of Mouth Marketing Association in the UK, now serving as Treasurer. He is a regular speaker and chair at conferences around the world, on word of mouth marketing, social media, digital and direct marketing.

Away from the office Steve’s real passion is baseball, and he can wax lyrically about the speed of the pitch and the swing of the bat to anyone that shows a modicum of interest.

After graduating with a BA in Business, David started his working life as a shipbroker in the City. A chance meeting with an old friend led to the unlikely move into market research where he spent four years. Wanting to be more than a number cruncher, he applied and was surprised and delighted to be employed as an Account Planner by Saatchi and Saatchi. He stayed for 11 years before moving first to Publicis and then to Young and Rubicam.

David was then reunited with many of his old colleagues at the fledgling M&C Saatchi, where he stayed for six years before working for himself as a freelance planner.

David has over 20 years experience working in top London agencies in many different markets and brands, including Silk Cut, Fosters, Pirelli and Renault. He has an extraordinary capacity to derive insight from market research and trends, delivering straightforward planning solutions to clients in market conditions that always seem to be complicated and multi-faceted.

Outside work he can be found on the ski slopes in winter and on the golf course in summer.

Paul qualified as a Chartered Accountant many years ago, when you could still actually fail the exams. He began his career at Beecham Pharmaceuticals and, after a spell with the Rank Organisation, returned to the pharmaceutical world with Pfizer.

His move into general management roles began with Parke Davis and Warner Lambert, followed by 12 years in the financial services sector as Deputy Chief Executive of TSB. He then decided to try something completely different by managing a large city law firm, followed by the TV Production company behind ‘The Big Breakfast’, which was part owned by Bob Geldof. He became a full time management consultant in 2000 working for various government bodies and another law firm in the city.

He spends his spare time sailing in the Solent, or watching as much rugby (England) and cricket (Hampshire) as can be managed.


Client services


Client services


Client services


Creative & digital team


Creative & digital team


Creative & digital team


Creative & digital team