Content marketing at a glance
What is content marketing? A strategic marketing approach focused on creating and distributing valuable, consistent and relevant content to attract and maintain a target audience.
72% of marketers are producing significantly more content than they did a year ago (at least one piece of content a day). Why? Read on to find out more.
CONTENT MARKETING GENERATES OVER THREE TIMES AS MANY LEADS AS OUTBOUND MARKETING
- 80% of consumers use a basic online search to discover more about a brand
- 60% of the most effective B2C marketers have a documented content strategy
- 39% of the marketing budget is spent on content marketing
THE POWER OF REGULAR BLOGS
4x as many leads
60% of customers feel better after reading
97% more back links
CONTENT MARKETING STRATEGIES ARE VERY MEASURABLE
Analytics enables companies to monitor the success of their marketing strategies and potentially adjust or continue with them.
Visual content is more than 40x more likely to get shared on social media than other types of content.