The first half of 2020 was not written into plans. With face-to-face opportunities, events and travel all cancelled, B2B marketing had to not only be reframed, but reset, fast.
In our latest guide, we revisit 3 of our B2B marketing trends for 2020 to show you just how relevant they are in today’s changing landscape. As limits to physical customer interactions continue, we must as B2B marketers find ways to be more present, be more visible, and above all, be more human.
For practical tips for 2020 2.0 and beyond, download our guide here.
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