The solar business is dominated by huge global brands. FIMER wanted a piece of the action, but was little known outside of Italy. So we honed in on the audience with the most influence over purchase decisions – installers. And we put them in the spotlight of a stunning brand campaign. We positioned FIMER as the leader of a New Era in Solar, doing things differently so that installers could meet any challenge.

Small brand. Big impact. In a market dominated by pictures of solar panels in fields, we created a brand campaign that stood out.

“Inspiring, impactful and innovative”

Christiane Schumacher