The solar business is dominated by huge global brands. FIMER wanted a piece of the action, but was little known outside of Italy. So we honed in on the audience with the most influence over purchase decisions – installers. And we put them in the spotlight of a stunning brand campaign. We positioned FIMER as the leader of a New Era in Solar, doing things differently so that installers could meet any challenge.
“Inspiring, impactful and innovative”
Christiane Schumacher
CMO, FIMER
