How do you make a name for yourself in a sector that’s crowded and complex? You change the conversation. With competitors all talking about products, we helped ABB focus on how their expertise addresses the industry’s biggest challenges. We believed that issues such as sustainability, food safety, and digitalisation would get attention. We were right. The ‘Talk to us’ campaign drove double digit growth and beat sales targets worldwide. Now that’s something worth talking about.
“Agency Inc just kick ass”
Robert Glass
Global Communications Manager ABB Food & Beverage
