Premiership Rugby 2015/2016 BE PART OF IT

Be Part Of It

Building on the successful BE PART OF IT communications platform, to elevate the campaign in 2015/2016, we adopted a new approach to emulating a fan’s experience of watching a live rugby Final.

Instead of pointing the camera towards the crowd and capturing their emotions from an obvious third party’s perspective – we thought – what would happen if we were to show what it would be like from a fan’s point of view, taking the notion of ‘being part of it’ to a whole new level.

Premiership Rugby 2015/2016 BE PART OF IT

Using a combination of Go Pro and 4K traditional cameras, we captured footage across 8 sources, at both the 2015 Final and London Double Header.

The creative brief was to capture imagery/footage to appear as if it were seen from the eyes of the fan, in first person perspective. The results are more raw and real, as if you were there to experience it yourself.

Using a combination of Go Pro and 4K traditional cameras, we captured footage across 8 sources, at both the 2015 Final and London Double Header.

The creative brief was to capture imagery/footage to appear as if it were seen from the eyes of the fan, in first person perspective. The results are more raw and real, as if you were there to experience it yourself.

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