Airport construction is going private. It’s a big shake-up, and a big opportunity. ABB airport specialists were bursting with insights and tools that could forge a more efficient, sustainable future – but they didn’t know how to reach the most important decision makers. So, we created an ABM campaign which would turn heads among top stakeholders. We positioned ABB as a partner for every step of a project, not just a supplier. We layered awareness, lead-gen and outreach, personalising at different levels.
And we outperformed targets at every stage.

From supplying tech to advising the movers and shakers. We redefined a brand and directly influenced buying decisions – in one campaign.

“The top reached accounts are very impressive, making me very happy.”

Trideep Barua
ABB Global Segment Manager, Infrastructure