Airport construction is going private. It’s a big shake-up, and a big opportunity. ABB airport specialists were bursting with insights and tools that could forge a more efficient, sustainable future – but they didn’t know how to reach the most important decision makers. So, we created an ABM campaign which would turn heads among top stakeholders. We positioned ABB as a partner for every step of a project, not just a supplier. We layered awareness, lead-gen and outreach, personalising at different levels.
And we outperformed targets at every stage.
“The top reached accounts are very impressive, making me very happy.”
Trideep Barua
ABB Global Segment Manager, Infrastructure
