How do you help a brand get the attention it deserves? You capture their audience’s imagination. Exel Composites weren’t turning heads despite being a global leader. So, we focused on a single insight to spark a brand evolution; Exel shares the same restless spirit for problem-solving as their customers. The result?  A brand ‘For Forward Thinkers’ driving continuous growth.


By channelling a mindset that always thinks ahead, we propelled Exel’s brand identity forward into the future. Problem solved.

“Agency Inc hit it out of the park! Totally new ground for our brand”

Robert Glass
Head of Marketing, Exel Composites