Infront had invested in a bold new brand, but standing out in the crowded WealthTech market required more than a fresh visual identity. Customers were surrounded by platforms making similar promises, so the real challenge wasn’t creating another campaign. It was creating a distinctive position that customers would immediately recognise and remember.
Rather than leading with product features or technical capability, we reframed the conversation around something every wealth manager and trader experiences: navigating market volatility. By turning the brand into a symbol of clarity, confidence and effortless control, we transformed a new identity into a customer story people could immediately relate to. The result wasn’t just a successful launch, but a clearer, more distinctive position in a crowded market.
“Love the approach, awesome creative, fabulous numbers”
Mark Baker
Chief Marketing Officer
