Things were feeling crowded for Infront. This WealthTech firm was a challenger in a tough market, intent on standing out. A swish new brand was the first step. Next, we needed to launch the fresh look – giving customers a reason to care. We crafted a story for the flagship campaign, focusing on the ease which wealth managers and traders really craved. Striking ads showed our audience what if feels like to work with Infront: using the brand metaphor to convey almost-surreal simplicity.
“Love the approach, awesome creative, fabulous numbers”
Mark Baker
Chief Marketing Officer
