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Agency Inc Insights

What your customers really say (when you’re not in the room)

May 29th 2025

Imagine if you could be a fly on the wall, when your audience moans about your competitor’s product. Or if you could listen, when a potential customer shares advice about which brands to buy – and why.

3 MIN READ

Agency Inc Insights

How can magic beat logic
in B2B?¹

May 16th 2025

We are stuck in the comfort zone. And it’s not just B2B. According to a new Cannes Lions report, just 13% of companies say they take a risk-friendly approach to marketing. A report by Better Briefs shows that marketers are, on average, proud of just 36% of the work they’ve been involved with across their careers.

5 MIN READ

Agency Inc Insights

How is Gen-Z shifting the B2B buying landscape?

Mar 10th 2025

The youth of yesterday are the leaders of today. What does that mean for B2B?

3 MIN READ

Agency Inc Insights

Three things B2B marketers should care more about in 2025

Jan 13th 2025

You’ve probably read ten predictions posts already. We’ve read a fair few ourselves. And, of course, there’s not a single ‘2025 trends’ piece that doesn’t mention artificial intelligence (AI). With that in mind, this blog is not a trends piece. It’s a wish list. And although we can do more things now in the era of AI, there are other things we should put more time into – and care more about. In this artificial era, more than ever.

8 minutes MIN READ

Case Study

Bigger Story: Turning Thought Leadership Into Sales

Dec 3rd 2024

How could we educate operations managers and build belief in ABB’s ability to make digitalisation practical, and simple?

3 MIN READ

Agency Inc Insights

What is a (brand) story?

Nov 21st 2024

What is a story? As a general rule, a story has a start, middle, and end. It has a main character, whose strengths push them forward but whose flaws hold them back. This character will want something very badly. And they will go on a journey to get it.

3 MIN READ

Agency Inc Insights

How can marketers limit the carbon footprint of AI?

Nov 11th 2024

AI can be an incredible tool. But while some of us might be smitten with the power of AI, our planet isn't.

3 MIN READ

Agency Inc Insights

The dichotomy of pitching for strategic marketing agencies

Oct 25th 2024

Balancing strategic rigour with creative pitch theatre

3 MIN READ

One Minute Rethinks

How smart is your B2B copywriter?

Oct 4th 2024

It’s a scientific fact: using long words doesn’t make you any smarter.

1 MIN READ

Agency Inc Insights

I think, therefore I sell

Aug 12th 2024

Sometimes it’s what you think, not what you have, that makes you stand out.

3 MIN READ

Content Marketing

Five things that haven’t changed about advertising

Aug 2nd 2024

“The [insert marketing discipline] landscape is shifting faster than ever. Brands are moving away from [insert marketing buzzword] and towards [insert new marketing buzzword].”

1 MIN READ

Agency Inc Insights

Do it with purpose

Jul 10th 2024

‘Change makers don’t just want to make a difference, they want to differentiate.’

3 MIN READ
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