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One Minute Rethinks

Are some ads too good to click?

Jul 2nd 2024

In B2B advertising, we measure brand work by the same metrics as sales pushes. In the process, we might be losing sight of the basics of advertising creative.

1 MIN READ

Agency Inc Insights

Everyone’s a change maker

Jun 27th 2024

This year, more than ever, walking into the exhibition hall was overwhelming. Hundreds and hundreds of suppliers, all here to sell (on the surface) very similar solutions.

3 MIN READ

Design

Simple design sells

May 8th 2024

Here’s how to help shape effortlessly beautiful marketing

3 MIN READ

One Minute Rethinks

Is boring advertising eroding trust in B2B brands?

Apr 26th 2024

In B2B, trust is everything. Buyers must trust brands with their careers. And how does the research teach us to inspire that trust? Be entertaining.

1 MIN READ

Agency Inc Insights

Why endless pitching is not sustainable

Mar 27th 2024

It’s long been the agency norm to say ‘yes’ to unpaid, speculative pitch work. In this industry, you earn your stripes – showing prospective clients you can handle the task.

4 MIN READ

Sustainability series

What it took to reach carbon neutral (and why this is only the start)

Mar 13th 2024

Project: stop fuelling global warming. It’s the one aim we all share, but it’s no picnic. Even getting accurate data is challenging.

3 MIN READ

Sustainability series

Does radical honesty work for B2B sustainability campaigns?

Feb 7th 2024

“We’re not sustainable” Danish brand Ganni has used this tagline since 2013. They’re a leading light for responsible fashion. “Look, we f*cked up” Eyewear brand Ace & Tate ran this blog post in 2021. It names five supposedly sustainable choices which backfired.

1 MIN READ

Sustainability series

What counts as ‘proof’ that my brand is sustainable?

Feb 2nd 2024

In the 80s, we realised CFCs were eating a hole in the ozone layer. To stop the planet becoming a wasteland, we replaced CFCs with chemicals called HFCs. But eventually, we found there was a catch.

1 MIN READ

Case Study

The Naked Truth: shock, sarcasm and transparency in sustainability campaigns

Jan 24th 2024

It’s a sea of “we care” and wind turbines out there. What was once fresh messaging now blends into the background of other B2B campaigns, especially in manufacturing.

3 MIN READ

Content Marketing

AI and creativity: Here to help, not replace

Dec 12th 2023

2023: the year AI went mainstream. After plenty of hype and panic, Geraint Williams shares a wise, calm reflection on the tech – and the role it’ll play in 2024 and beyond.

5 MIN READ

Case Study

How to make waves with your B2B rebrand

Nov 29th 2023

Infront, a leading WealthTech provider, rebranded in 2023 with a launch campaign that made a big splash. It drove strong viewing statistics, above-benchmark click-through and strong conversion too. Striking a chord with a niche audience, building awareness, and reigniting connections with existing customers. Here’s how they did it, with our support.

5 MIN READ

Content

Symbolic simplification

Nov 24th 2023

What can carry millions of memories, and fit on the head of a pin? Symbols are the key to creative communication in #B2B, according to our Creative Partner Jean-Paul Misso. Take a trip back through the centuries and explore some all-time great marketing emblems in the full blog.

5 MIN READ
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