Charity Sector

Charity Marketing

Keeping it simple to engage busy people

Agency Inc has worked with various charitable organisations, including healthcare and education providers.

Our responsibilities have included building websites, creating integrated advertising and digital marketing campaigns, producing compelling film content, and developing new brand positions and identities.

What could we do for you?

Leonard Cheshire Disability

friendly approach for a much loved charity

We were appointed by Leonard Cheshire Disability, one of the UK’s leading charities providing support to disabled people, to reposition their brand through all communications channels.

Having previously focused on local authority decision makers, Leonard Cheshire Disability contacted Agency Inc when they realised that their brand guidelines and communications were not well suited to end-users themselves, despite the fact that direct customers now have more choice and control over their care and service providers.

We developed a new set of brand guidelines with a softer, friendlier tone of voice, conveying personal care and service at the heart of everything they do.

Leonard Cheshire Disability

Nuffield Health

unifying identity for an evolving organization

Nuffield Health is the UK’s largest health charity, which operates a range of health and wellbeing services. They appointed Agency Inc to reposition their brand to reflect their holistic range of health service divisions and diverse range of audiences, including a broad consumer base, corporate customers, and medical professionals.

We pulled these disparate strands into a single, unifying identity and brand proposition, creating a set of values and guidelines for the group that would allow consistency and relevance at every touchpoint. We redeveloped all of the online and offline communications templates, launching a nationwide campaign through radio, press and digital channels, supported by a newly designed website and film content.

Nuffield Health group turnover increased by 15% in the year to £581m, with earnings improving by 9% to £70m, highlighting a strong performance in challenging markets.

Nuffield Health

“Agency Inc have completely revitalized our brand.”

Audrey Lynas,
Group Marketing Director
Nuffield Health

Marlborough College

delivering a first class education

Marlborough College is an independent day and boarding school, and also a registered charity, having been formed for the sons of Church of England clergy in 1843. They appointed Agency Inc in 2014 to redesign and promote their summer school courses through digital, direct and traditional media channels.

We have since been commissioned to redesign and build two extensive websites, with full ecommerce platforms, and to launch the new School of English and Culture.

Marlborough College

“Their account handling and design skills are second to none.”

John Blake, Director,
Marlborough College Enterprise Ltd

Why choose Agency Inc?

Agency Inc is a full-service marketing, digital and content agency that has worked with charitable clients in various forms since 2006, addressing B2B as well as B2C audiences. We can help you to achieve your marketing objectives.

We have have worked with:
    • Royal Hospital Chelsea
    • Leonards Cheshire Disability
    • Nuffield Health
    • Bupa
    • Bedford School

Please let us know if we can help
you with your next marketing brief.