Blog - Page 3 of 20 - Agency Inc

This intelligence is not artificial

AI-BM? ABM in the era of AI

Nov 9th 2023

Unlock the power of Artificial Intelligence (AI) in reshaping Account Based Marketing (ABM) for 2023. Learn the essentials: early AI integration, strategic personalization, and a unified marketing-sales approach. Dive into the world of AI-BM, simplifying B2B customer journeys for a scalable and adaptive strategy in the digital era.

5 MIN READ

Content Marketing

Lessons in B2B storytelling, from The Boss

Nov 3rd 2023

What makes people pay to see Bruce? But pay to avoid most advertising? The unstoppable Springsteen is about to embark on his second world tour in a row, and his work can teach #B2B marketers a thing or two about storytelling. Check out three lessons our Designer Tom Healy has taken to heart, after seeing The Boss live

5 MIN READ

Agency Inc Insights

Simple strategy sells

Sep 19th 2023

This guide won’t make genius B2B strategy trivial – but it will make it easier. Giving you five handy hacks for each stage of the process, from first steps to final formula. It’ll help you see crucial opportunities and focus your thinking.

5 MIN READ

Content Marketing

The Power of Colour Psychology in B2B Ads

Aug 3rd 2023

Unlocking the Power of Colour Psychology: Elevate Your B2B Campaigns with Impactful Emotions. Discover how colours drive conversions, influence decisions, and create lasting impressions on your audience. Leverage the colour wheel as a guide to connect emotions with specific hues, and craft compelling campaigns that engage your target audience effectively.

5 MIN READ

Agency Inc Insights

Simple language sells

May 30th 2023

Concrete language convinces customers – as behavioural science shows. So why is there so much vague jargon in B2B comms? Because writing precisely is much harder. This guide will help you speak to customers in simple language which sells, by replacing outworn buzzwords. Here’s how to use it in your comms.

2 MIN READ

This intelligence is not artificial

Should you employ Chat GPT as a copywriter?

May 10th 2023

To get a job writing for your brand, Chat GPT would have to pass a copy test. So I’m giving it one.

5 MIN READ

This intelligence is not artificial

Can AI up your odds of unexpected marketing?

Apr 26th 2023

It pays to blindside your audience. Think the Cadbury Gorilla. Or that insane Budweiser ad with the frogs. Or when Spotify wrote ultra-targeted songs for some of the top CEOs in the world. Since 95% of your buyers aren’t in market when you reach them, brand-level creative needs to be ‘memorable, not clickable’ (check out this article, for more.) And as AI-generated advertising floods the market, creative curve balls could give you an even bigger advantage. You can’t follow straight lines and arrive in unexpected places. That’s something any creative will tell you: randomness is your friend. The trouble with randomness? Dead ends are part of the deal. But with KPIs like yours, big flops can’t be. So, how do you up your odds of creating breakthrough work? The answer might lie in the oldest – and newest – of tools.

5 MIN READ

This intelligence is not artificial

Talent, meet the machine: content in the age of AI

Apr 18th 2023

What does it take to write a work of genius? Whatever it is, Harper Lee had it. She penned the classic novel To Kill a Mockingbird. But when she first sent the manuscript to her publisher, it was no masterpiece. In fact, it wasn’t even called To Kill a Mockingbird. Her editor, Therese von Hohoff Torrey, said that although “[t]he spark of the true writer flashed in every line,” it was “more a series of anecdotes than a fully conceived novel.”1 Torrey steered, supported and debated with Lee, to fashion a work of genius. Why should you care?

8 minutes MIN READ

Agency Inc Insights

The brain – a marketer’s nightmare

Mar 29th 2023

Our role as marketers is understanding how and why our prospects behave in a certain way – what do they care about, what are their challenges, what makes them tick? But what we really want to know is how our creative campaigns can talk to all of these things and spark that interest to buy our products.

5 MIN READ

Sustainability series

The sustainable butterfly effect

Mar 13th 2023

Join the conversation with #ScaleUpHydrogen

2 MIN READ

Case Study

Hitachi Energy: Digital Made Real

Mar 9th 2023

How do you define a digital proposition that feels true to a company’s heritage in physical assets?

4 MIN READ

Case Study

ABB AirPlus: the only safe choice for a sustainable future

Sep 27th 2022

How do you launch a sustainable switchgear to an audience that cares more about reliability? Read how we helped ABB launch AirPlus, the only solution of its kind, with all the benefits of traditional switchgear but almost 100% less global warming potential.

3 MIN READ