Public Sector

Simplifying public sector marketing

Agency Inc has provided full service marketing support to our clients in and around the public sector since 2003 – strategy and planning, integrated campaigns, digital content, on and offline design, event and experiential marketing, internal marketing, SEO and direct marketing solutions.

What could we do for you?

Companies House

lead agency responsibility for more than 10 years

Companies House appointed Agency Inc after a full OJEC pitch process in 2004, ahead of 280 competing agencies. We forged an incredibly successful working relationship, addressing and delivering against their main strategic and communications objectives each year during a period of great change.

Several of our campaigns were recognized for national awards, most notably in successfully transitioning their 2.6million business customers to an electronic interface. We continue to work for Companies House to this day.

“It is such a pleasure to work with Agency Inc, with their know-how, professionalism and passion for doing a superb job.”

Arthur West, Customer Insight Manager,
Companies House


delivering a clear proposition in a crowded space

Bupa is an international healthcare company that serves more than 30 million customers.

Bupa Home Healthcare asked Agency Inc to develop a series of targeted campaigns, primarily focusing on senior level prospects in NHS Trusts and Clinical Commissioning Groups. We achieved a series of astonishing results from relatively modest marketing budgets, helping Bupa to quickly grow their market share in the Home Healthcare space. Agency Inc now manages the digital and direct CRM programme for Bupa Public sector.

 “Agency Inc work quickly and creatively. The results are fantastic.”

Vicky Mills, Marketing Manager,
Bupa Home Healthcare

Genesis Housing

enhancing brand appeal and simplifying communications

Genesis Homes are one of the UK’s leading housing associations, owning or managing around 33,000 homes across London and the east of England.

They appointed Agency Inc to develop a fresh new look and brand proposition, delivered through a series of integrated campaigns. We have launched more than 30 new housing developments using digital display ads, press and email advertising, supported by customer literature.

“We continued to sell out property schemes in the face of very difficult market conditions.”

Paul Negi, Head of Marketing,
Genesis Homes

CS Healthcare

restoring brand confidence piece by piece

CS Healthcare, specialist health insurance provider for public sector worker only, appointed Agency Inc at a time when membership levels were declining.

We began by researching the customers, prospects, and former customers that had gone away, giving us a clear perspective to build the brand proposition around. A newly developed brand identity marked a break with the past, paving the way for new products and a much more confident tone to convey the benefits of membership.

The integrated activity, supported by a newly designed website, changed the fortunes of the company resulting in a 5.5% swing and a growth in policy holders for the first time in years.

 “Agency Inc have injected confidence and appeal into the brand. It just works.”

Russell Stephens, Director of Marketing,
CS Healthcare

Why choose Agency Inc?

Agency Inc is a full-service marketing, digital and content agency that has worked successfully with public sector clients since our inception, winning multiple awards for our work with Companies House over a 10 year period. We’ve also helped clients to reach and engage with target customers in the public sector. We can help you to achieve your marketing objectives.

We have worked for:
    • Companies House
    • Business Link
    • HMRC
    • IPO (Patent Office)
    • Health & Safety Executive
    • Better Regulation Executive
    • Genesis Housing
    • CS Healthcare

Please let us know if we can help
you with your next marketing brief.