A recipe for success
One of the biggest tech players down under wanted to take on the big players in the European and US markets. First step… get the name out there!
In such a saturated industry, Telstra needed to showcase their skills in order to stand out from the crowd. Their expertise in emerging markets was the key.
With Telstra’s history and expertise in Asia it made sense to focus on their success in the region to demonstrate their capabilities. The result was a digitally led awareness campaign focusing on Telstra’s ability to help businesses thrive… The combination of a new brand identity, unorthodox imagery and a hard-hitting tagline is surely a recipe for success.