Investing in No.1

Joint Investment Forum

JIF 2012

Task

Agency Inc was chosen by four leading investment groups to develop and manage a campaign to persuade financial advisors to attend a series of ten live seminar events across the country.

The Joint Investment Forum is a free event that is collectively run by BNY Mellon, M&G Investments, Schroders and Henderson.

Insight

Our audience are time poor and are presented with many options to hear from competitor investment banks. JIF needs to cut through the clutter and make a compelling statement. Quickly.

Solution

We reached the target audience through a carefully planned series of digital and direct channels, supported by magazine and online advertising to help build credibility and awareness.

We also created a suite of video stings featuring kinetic typography, as well as printed flyers, loose inserts, and the design of the mobile stage set itself.

Results

The campaign helped to deliver another record level of attendance across the ten roadshow events, breaking the record which we set during the previous year.

Jif 2012